About HBFS

Formerly known as Helen Brown Financial Services Limited, HBFS has over 20 years of experience.

We advise the retired homeowner on the full range of Equity Release Plans available including Lifetime Mortgages and Reversion Plans that are currently available on the market.



Whole of market independent equity release advice across the UK.


Recommended by solicitors and independent financial advisers.


Preferential offers and rates from equity release providers.


Appointments in the comfort of your own home.

In our initial consultation we will:

Consider in principle whether an equity release plan is the right option for you.

Give you an idea of how much you may be able to release from your property

Suggest a selection of alternatives that you may not have considered

Clearly set out the advantages and disadvantages of equity release

Clearly present all the costs involved in your equity release plan

Answer all your questions

We will always allow you to go away and consider whether to take the next step in your own time after discussing everything with your family independent of the Equity Release Advisor

No Hard Sell

Our initial free consultations are carried out in the comfort of your own home by one of our highly trained, qualified and regulated advisers. All equity release schemes explained jargon-free and in plain English.

Our Financial Advisors are dedicated to help you decide whether releasing equity is the best option for your situation, and with our equity release advice, provide you with the knowledge and confidence to choose which equity release plan is best for you.

Decision process: - and only when you are ready to release equity in your house, will we start proceedings on your behalf.

Find out how much equity you can release from your home or book your consultation today by calling us on 01564 711015.